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Prism

Studio

Eleven people, one room

We stayed small on purpose. The people you meet at the pitch are the people who do the work, which is a low bar that most studios still fail.

Studio

Small, and staying that way

Eleven people in one room in Rotterdam. We have turned down the growth conversation three times, because every studio we admired got worse at exactly the point it got bigger.

What that buys you is boring and worth a lot: the people who pitch are the people who do the work, and there is nobody to hand your project to when something more interesting arrives.

The people at the pitch do the work

Three directions, always shown in context

Systems documented so they outlive us

We say no to work we would do badly

11

People

9yr

Years

62

Projects

4

D&AD pencils

How we work

Four steps, in this order

The order is the method. Skipping the first one is why most rebrands end up being a logo change.

  1. 01

    Interrogate

    A fortnight of asking uncomfortable questions before anybody opens a design tool.

  2. 02

    Position

    One sentence everybody in your company can repeat without reading it off a slide.

  3. 03

    Make

    Three directions, shown at full size in context, never as a mood board.

  4. 04

    Hand over

    A system, documented, plus the training so it survives us leaving.

Practical

The questions that come before a brief

Identity work starts around €45,000 and most land between there and €120,000. Motion and systems are quoted separately because their scope varies far more. If your budget is below that, say so anyway — we will tell you honestly whether it is doable and, if not, who does good work at that level.

Contact

Start something

What it is, when it needs to exist, and roughly what you can spend. All three, ideally — the third one saves everybody a fortnight of dancing.

New work

hello@prism.studio

Studio

Katendrecht, Rotterdam

Telephone

+31 10 340 88 21

Elsewhere

Instagram · Are.na