Continuum
2026Havlin Type
A variable typeface and the identity built on it, where the weight axis carries the brand rather than a logo.
IdentityType design
Studio — Rotterdam
Brands thatbehave
An eleven-person studio doing identity, motion and the systems that keep them alive after we hand over.
- 62
- Projects
- 9yr
- Years
- 11
- People
Selected work
Eight we wouldshow you in a room
Slow Radio
2025Nordwelle
A public broadcaster rebuilt around its archive, with an identity that changes with what is playing.
IdentityMotion
Field Notes
2025Ostara
Ten years of research turned into something you could actually read on a train.
Art directionWeb
Understory
2025Kelp Bio
A marine biotech that needed to look like a laboratory rather than a wellness brand.
IdentityPackaging
Third Signal
2024Meridian Labs
Sixty seconds explaining a thing that takes an engineer forty minutes.
MotionFilm
Groundwork
2024Civic Trust
One system across nine councils, built so a non-designer could not make it ugly.
Design systemWeb
Nocturne
2024Aster Records
A reissue series where the sleeve is generated from the waveform of the record inside it.
Art directionPackaging
Longhand
2023Pell & Co
A hundred-year-old bookbinder that wanted to stop looking a hundred years old.
Identity
Studio
Small, and staying that way
Eleven people in one room in Rotterdam. We have turned down the growth conversation three times, because every studio we admired got worse at exactly the point it got bigger.
What that buys you is boring and worth a lot: the people who pitch are the people who do the work, and there is nobody to hand your project to when something more interesting arrives.
The people at the pitch do the work
Three directions, always shown in context
Systems documented so they outlive us
We say no to work we would do badly
11
People
9yr
Years
62
Projects
4
D&AD pencils
How we work
Four steps, in this order
The order is the method. Skipping the first one is why most rebrands end up being a logo change.
01
Interrogate
A fortnight of asking uncomfortable questions before anybody opens a design tool.
02
Position
One sentence everybody in your company can repeat without reading it off a slide.
03
Make
Three directions, shown at full size in context, never as a mood board.
04
Hand over
A system, documented, plus the training so it survives us leaving.
Practical
The questions that come before a brief
Identity work starts around €45,000 and most land between there and €120,000. Motion and systems are quoted separately because their scope varies far more. If your budget is below that, say so anyway — we will tell you honestly whether it is doable and, if not, who does good work at that level.
Contact
Start something
What it is, when it needs to exist, and roughly what you can spend. All three, ideally — the third one saves everybody a fortnight of dancing.
New work
hello@prism.studio
Studio
Katendrecht, Rotterdam
Telephone
+31 10 340 88 21
Elsewhere
Instagram · Are.na