Identity
The mark, the type, the colour and the rules that keep them coherent when you are not in the room.
- Positioning
- Mark and wordmark
- Type system
- Guidelines
Services
What we are actually good at
Identity, motion and the systems that keep them alive after we leave. We do not do media buying, and we will tell you who does.
Services
What we are actually good at
Four things. We do not do media buying, and we will happily tell you who does.
Motion
How the identity behaves. Titles, transitions, product motion and the timing that makes them feel like one thing.
- Motion principles
- Title system
- Product motion
- Source files
Design systems
The version of the brand that lives in code, built so the people using it cannot easily break it.
- Component library
- Tokens
- Documentation
- Team training
Art direction
Photography, illustration and the standard everything is held to once we have gone.
- Direction
- Shoot production
- Retouch standard
- Asset library
How we work
Four steps, in this order
The order is the method. Skipping the first one is why most rebrands end up being a logo change.
01
Interrogate
A fortnight of asking uncomfortable questions before anybody opens a design tool.
02
Position
One sentence everybody in your company can repeat without reading it off a slide.
03
Make
Three directions, shown at full size in context, never as a mood board.
04
Hand over
A system, documented, plus the training so it survives us leaving.
Practical
The questions that come before a brief
Identity work starts around €45,000 and most land between there and €120,000. Motion and systems are quoted separately because their scope varies far more. If your budget is below that, say so anyway — we will tell you honestly whether it is doable and, if not, who does good work at that level.
Contact
Start something
What it is, when it needs to exist, and roughly what you can spend. All three, ideally — the third one saves everybody a fortnight of dancing.
New work
hello@prism.studio
Studio
Katendrecht, Rotterdam
Telephone
+31 10 340 88 21
Elsewhere
Instagram · Are.na