The book
Six engagements from the last three years, with the outcome the client measured rather than the one we would like to claim. Filter by what we were hired to do.
6 projects shown
Halberd was pricing at the top of the market and speaking like a supermarket own-label. We rebuilt the identity around the roast log: a numbered, dated system that puts the evidence of care on the front of the bag.
Result
Subscription sign-ups up 62% in two quarters
Nine competitors were selling the same interest rate. We moved Northbank off the number and onto the habit, then built a campaign platform that survived four markets and two product launches without a rewrite.
Result
Qualified demo requests up 41% across the Series B raise
Every frame arrived in a box that told the courier nothing and the buyer less. One structural system now covers eleven SKUs, prints in two colours and doubles as the assembly instructions.
Result
Returns down 18%, and a Dieline award for the carton system
The founder had a clinical claim and no permission to make it. We built the launch around the trial data itself, set in the type of a lab report, and let the restraint do the persuading.
Result
First production run sold out in nine days
A five-person label was buying artwork per release and getting a catalogue that looked like five labels. We handed them a generative grid and a two-page rulebook their own A and R team runs.
Result
40 releases shipped by the label with no external design spend
Two clinic groups merged and neither name could survive. We named the third thing, designed the booking flow that carries it, and wrote the signage spec that let 60 sites change over in a single quarter.
Result
60 sites rebranded in 14 weeks, appointment completion up 12%